Synopsis
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This
course will provide an overview of the basic concepts on entrepreneurship
focusing on the nature, environment, and risks of new venture formation and
building of businesses. It is designed to explore the personality of the
entrepreneur and how innovative business ideas are created. Students will
learn to consider various type of business models, conduct feasibility
studies, write a business plan, and evaluate problems and finding solutions
to those problems in order to come out with creative and innovative IT
products and services. Furthermore, students will also learn plan the
strategy required to start a new business using Blue Ocean Strategy approach.
Students will also be exposed to case study method using a combination of
cases from the textbook and Harvard Business School cases in order to give
them exposure to the real world problems. Active participation by students
during class discussions and activities is encouraged and expected.
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Learning Outcomes
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At
the end of the semester, the student will have the:
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CO
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Course Outcomes
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Related Program Outcome (PO)
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Evaluation Method
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1.
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Identify
the overall entrepreneurial process and solve real world problems through
creative and innovative IT solutions.
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PO1 (C2, P1, A1)
PO3 (C2, P1, A2)
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A, Prs,
CS, FA,Q
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2.
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Use
entrepreneurship skills to investigate business opportunities and the
feasibility of transforming business concepts into viable IT business.
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PO1(C4,
P2, A3)
PO8 (KK1)
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PR, Prs, FA, CS
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3.
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Demonstrate
leadership skills through role-playing of various business positions in
operating a business venture.
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PO9(LS1, LS2)
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Prs,CS
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4.
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Present
business solutions for a specific context confidently, effectively and
clearly
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PO4 (CS1, CS2, CS3, CS4)
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PR, Prs, CS
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(PR
– Project; Q – Quiz; A – Assignment; CS – Case Study; Prs –
Presentation; FA – Final Exam)
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Student Learning Time
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Teaching and Leaning Activities
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Student Learning Time (Hours)
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Face to Face Learning
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Lecturer
centered
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Lecture
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14
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Student
centered
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Practical/Lab/Tutorial
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-
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Student Centered Activity (plus
in-class assessment)
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28
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Others
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-
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Others
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-
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Sub Total
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42
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Self Learning
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Non Face to face or Student Centered
Learning (SCL)
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Assignments
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18
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Reports
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4
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Project
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18
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Group
Discussion
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10
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Others
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-
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Revision
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5
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Assessment Preparation
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11
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Others
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-
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Sub Total
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66
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Formal Assessment
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Continuous
Assessment
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Quiz
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1
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Exam
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3
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Presentation
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6
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Final
Examination
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3
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Others
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-
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Sub Total
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13
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TOTAL
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120
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Generic Skills Addressed
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- Managerial
skills
- Team Working
- Communication skills
- Updated with
technological trends
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Teaching Methodology
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To meet the course objectives, this
class will use a combination of methods and activities. A variety of
readings, assignments, case methods, projects, and exercises will be used to
gather or apply related information. In addition, facilitated lectures,
multimedia presentations, field trips and discussions will be used to give
additional information or to reinforce or enhance the learning content. Guest
speakers – Entrepreneurs and Professionals will provide additional
perspectives to the classroom experience.
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References
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Barringer, B. R & Ireland, R. D.
2010. Entrepreneurship: Successfully
Launching New Ventures, 3rd Ed. Pearson, New Jersey. (Textbook – RM94.00)
Baron R. A. & Shane, S. A., 2008.
Entrepreneurship: A Process Perspective, 2nd Ed.
Southern-Western Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business
School Publshng,Boston, MA.
Osterwalder, A. 2004. The
Business Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses.
AirAsia Case Study Article, Netflix
Case Study Article
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Assessment
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Methods
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No
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Percentage
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HBS
Case Studies
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1
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5
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Activities
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6
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20
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Assignments
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2
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10
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Project
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1
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10
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Mid-Term
Challenge / Competition
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1
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15
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Entrepreneur
Interview
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1
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10
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Final
Exam
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1
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30
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TOTAL
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100
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Weekly Plan
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Week
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Date
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Topic
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Remarks
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PART 1 – WHY BECOME
AN ENTREPRENEUR?
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1
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14 Sep
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Course Introduction
Why become an Entrepreneur?
The Entrepreneurial Journey
Planning a Business Venture
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Harvard Case Study Briefing
Ice Breaking
Class Activity1:
Flying a Jet Plane
Comp. Formation(5) & Reg. Business Card
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2
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21 Sep
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1.0 Entrepreneur & Entrepreneurship
The
Entrepreneur / The Founder, Entrepreneurial Process, Myth & Perceptions,
Identity
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Minicase Review: KLYMIT
Project Briefing: i-Usahawan
i. Pick a Module ! – Blogspot
Assignment1:
i-Usahawan
i. Profile of Ent by Pop Product &
articles of Usahwn Jaya & Grad Usahwn.
Class Activity2:
Brain Profiling
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3
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28 Sep
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2.0 Creativity and Innovation
Invention, Creativity, Innovation
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Interview Briefing:
Profile of Usahawan Jaya
Class Activity3:
Product Ideas in Diff Context
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4
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5 Oct
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HARVARD BUSINESS SCHOOL - Case Study 1
UTM MicroCredit – HEP?
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HBS Case Title: AirAsia – Flying Low Cost with High Hopes
Briefing: UTM Micro Credit
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PART 2 – HOW TO
DEVELOP A GREAT BUSINESS IDEAS?
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5
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12 Oct
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3.0 Idea Generation and Evaluation
Problems, Opportunities, Solutions
Techniques for Generating Ideas
Blue Ocean Strategy
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Mcase Review:Kathryn Kerrigan
Class Activity4: Eureka
BIC: Brainstorming
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6
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19 Oct
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4.0 Feasibility Analysis
Product/ Service, Industry/ Target
Market, Organizational, Financial Feasibility Analysis
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Minicase Review: Think Gum
BIC: Analysis
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7
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26 Oct
29 Oct
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Deepavali
MIDTERM CHALLENGE
29Oct
Perdana / 11 -12 Nov UNSRI
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Historical Melaka Challenge
Tg Piai Challenge
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8
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2 Nov
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5.0 Entrepreneurial Business Model
Business Model, Revenue Model, Value
Proposition
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Minicase Review: Amie Street
Analysis & Dev. of BM
i-Usahawan
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9
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5-9 Nov
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Mid-Term Break
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10
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16 Nov
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HARVARD BUSINESS SCHOOL Case Study 2
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HBS Case Title: Netflix
MidTerm Challenge Presentation
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PART 3 – TRANSFORMING
YOUR IDEA TO REALITY?
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11
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23 Nov
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6.0 Entrepreneurial Strategy
Industry and Competitors Analysis –
Porter Competitive Forces and Strategy; Blue Ocean
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Minicase Review: BusinessAtoZ
Competitor Analysis of
i-Usahawan
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12
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30 Nov
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7.0 Business Plan
Reasons for BP, Who Reads the BP,
Guideline, Outline of the BP, Presenting the BP
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Minicase Review: Group Table
Assignment2: BPlan Dev of
i-Usahawan
Project Presentation:
i-Usahawan module
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13
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7 Dec
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8.0 Entrepreneurial Finance
Funding Opportunities, Grants,
Competition
Bootstrapping, Elevator Pitch
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Minicase Review: BLMA Models
Class Activity5:
Stock Exchange
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14
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14 Dec
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9.0 Entrepreneurial Marketing
4Ps, Social Networks and
Entrepreneurs
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Minicase Review: Miss Misa
Profile of Usahawan Jaya
Presentation
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15
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21 Dec
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10.0 Business Ethics
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Class Activity6:
X-Y Consortium
BIC: Submission/Presentation
Assignment1: BPlan Submission
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16
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28 Dec
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Technopreneurship Awareness Programme (TAP)
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Talk by Invited Speaker - IP
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Funding Opportunities
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Elevator Pitch Competition
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Business Idea Competition
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Product Exhibition
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Booth
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Technopreneurship Clinics
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AJK:
Marketing
Funding/
Sponsor
Logistics
Protocol
Project / Interview Presentation (alt)
REVISION - Debriefing
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17
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29 Dec – 2 Jan
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Study Week
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18
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3 – 22 Jan
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Final Exam
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