COURSE
OUTLINE
|
Department & Faculty:
Dept. of
Information System,
Faculty of
Computer Science and Information Systems
|
Total Lecture Hours: 42
hours lecture
Day: Wednesday
Venue: BK3, N28
Time: 8:00am – 11:00am
|
|
Subject & Code:
IT Entrepreneurship
(SCD4763/SCK4763/SCK3463)
|
Semester: Semester September
Academic Session: 2011/12
|
|
LECTURER
|
TEL NO. / ROOM
|
E-MAIL
|
|
NorHashim
bin Abu Samah
|
07-5532239/
D07 361-01
|
|
Synopsis
|
|||||||||||
|
This
course will provide an overview of the basic concepts on entrepreneurship
focusing on the nature, environment, and risks of new venture formation and
building of businesses. It is designed to explore the personality of the
entrepreneur and how innovative business ideas are created. Students will
learn to consider various type of business models, conduct feasibility
studies, write a business plan, and evaluate problems and finding solutions
to those problems in order to come out with creative and innovative IT
products and services. Furthermore, students will also learn plan the
strategy required to start a new business using Blue Ocean Strategy approach.
Students will also be exposed to case study method using a combination of
cases from the textbook and Harvard Business School cases in order to give
them exposure to the real world problems. Active participation by students
during class discussions and activities is encouraged and expected.
|
|||||||||||
|
|
|||||||||||
|
Learning
Outcomes
|
|||||||||||
|
At
the end of the semester, the student will have the:
|
|||||||||||
|
CO
|
Course Outcomes
|
Related Program Outcome (PO)
|
Evaluation
Method
|
||||||||
|
1.
|
Identify
the overall entrepreneurial process and solve real world problems through
creative and innovative IT solutions.
|
PO1 (C2, P1, A1)
PO3 (C2, P1, A2)
|
A, Prs,
CS, FA,Q
|
||||||||
|
2.
|
Use
entrepreneurship skills to investigate business opportunities and the
feasibility of transforming business concepts into viable IT business.
|
PO1(C4, P2, A3)
PO8 (KK1)
|
PR, Prs,
FA, CS
|
||||||||
|
3.
|
Demonstrate
leadership skills through role-playing of various business positions in
operating a business venture.
|
PO9(LS1, LS2)
|
Prs,CS
|
||||||||
|
4.
|
Present
business solutions for a specific context confidently, effectively and
clearly
|
PO4 (CS1, CS2, CS3, CS4)
|
PR, Prs,
CS
|
||||||||
|
(PR
– Project; Q – Quiz; A – Assignment; CS – Case Study; Prs –
Presentation; FA – Final Exam)
|
|||||||||||
|
|
|||||||||||
|
Student
Learning Time
|
|||||||||||
|
Teaching
and Leaning Activities
|
Student
Learning Time (Hours)
|
||||||||||
|
Face to Face Learning
|
Lecturer
centered
|
Lecture
|
14
|
||||||||
|
Student
centered
|
Practical/Lab/Tutorial
|
-
|
|||||||||
|
Student Centered Activity (plus in-class
assessment)
|
28
|
||||||||||
|
Others
|
-
|
||||||||||
|
Others
|
|
-
|
|||||||||
|
Sub Total
|
42
|
||||||||||
|
Self Learning
|
Non Face to face or Student Centered
Learning (SCL)
|
Assignments
|
18
|
||||||||
|
Reports
|
4
|
||||||||||
|
Project
|
18
|
||||||||||
|
Group
Discussion
|
10
|
||||||||||
|
Others
|
-
|
||||||||||
|
Revision
|
|
5
|
|||||||||
|
Assessment Preparation
|
|
11
|
|||||||||
|
Others
|
|
-
|
|||||||||
|
Sub Total
|
66
|
||||||||||
|
Formal Assessment
|
Continuous
Assessment
|
Quiz
|
1
|
||||||||
|
|
Exam
|
3
|
|||||||||
|
|
Presentation
|
6
|
|||||||||
|
Final
Examination
|
|
3
|
|||||||||
|
Others
|
|
-
|
|||||||||
|
Sub Total
|
13
|
||||||||||
|
TOTAL
|
120
|
||||||||||
|
|
|||||||||||
|
Generic
Skills Addressed
|
|||||||||||
|
|||||||||||
|
Teaching Methodology
|
|||||||||||
|
To meet the course objectives, this class
will use a combination of methods and activities. A variety of readings,
assignments, case methods, projects, and exercises will be used to gather or
apply related information. In addition, facilitated lectures, multimedia
presentations, field trips and discussions will be used to give additional
information or to reinforce or enhance the learning content. Guest speakers –
Entrepreneurs and Professionals will provide additional perspectives to the
classroom experience.
|
|||||||||||
|
References
|
|||||||||||
|
Barringer, B. R & Ireland, R. D.
2010. Entrepreneurship: Successfully
Launching New Ventures, 3rd Ed. Pearson, New Jersey. (Textbook – RM94.00)
Baron R. A. & Shane, S. A., 2008.
Entrepreneurship: A Process Perspective, 2nd Ed.
Southern-Western Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business
School Publshng,Boston, MA.
Osterwalder, A. 2004. The Business
Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses.
AirAsia Case Study Article,
Netflix Case Study Article
|
|||||||||||
|
Assessment
|
|||||||||||
|
Methods
|
No
|
Percentage
|
|||||||||
|
HBS Case
Studies
|
1
|
5
|
|||||||||
|
Activities
|
6
|
20
|
|||||||||
|
Assignments
|
2
|
10
|
|||||||||
|
Project
|
1
|
10
|
|||||||||
|
Mid-Term
Challenge / Competition
|
1
|
15
|
|||||||||
|
Entrepreneur
Interview
|
1
|
10
|
|||||||||
|
Final
Exam
|
1
|
30
|
|||||||||
|
TOTAL
|
|
100
|
|||||||||
|
|
|||||||||||
|
Weekly Plan
|
|||||||||||
|
|
|||||||||||
|
Week
|
Date
|
Topic
|
Remarks
|
||||||||
|
|
|
PART 1 – WHY BECOME
AN ENTREPRENEUR?
|
|||||||||
|
1
|
14 Sep
|
Course Introduction
Why become an Entrepreneur?
The Entrepreneurial Journey
Planning a Business Venture
|
Harvard
Case Study Briefing
Ice
Breaking
Class
Activity1:
Flying
a Jet Plane
Comp.
Formation(5) & Reg. Business Card
|
||||||||
|
2
|
21 Sep
|
1.0 Entrepreneur & Entrepreneurship
The
Entrepreneur / The Founder, Entrepreneurial Process, Myth & Perceptions,
Identity
|
Minicase
Review: KLYMIT
Project
Briefing: i-Usahawan
i.
Pick a Module ! –
Blogspot
Assignment1: i-Usahawan
i.
Profile of Ent
by Pop Product & articles of Usahwn Jaya & Grad Usahwn.
Class
Activity2:
Brain
Profiling
|
||||||||
|
3
|
28 Sep
|
2.0 Creativity and Innovation
Invention, Creativity, Innovation
|
Interview
Briefing:
Profile of Usahawan Jaya
Class
Activity3:
Product
Ideas in Diff Context
|
||||||||
|
4
|
5 Oct
|
HARVARD BUSINESS SCHOOL
- Case Study 1
UTM MicroCredit – HEP?
|
HBS
Case Title: AirAsia – Flying Low Cost with High Hopes
Briefing: UTM Micro Credit
|
||||||||
|
|
|
PART 2 – HOW TO
DEVELOP A GREAT BUSINESS IDEAS?
|
|||||||||
|
5
|
12 Oct
|
3.0 Idea Generation and Evaluation
Problems, Opportunities, Solutions
Techniques for Generating Ideas
Blue Ocean Strategy
|
Mcase
Review:Kathryn Kerrigan
Class
Activity4: Eureka
BIC: Brainstorming
|
||||||||
|
6
|
19 Oct
|
4.0 Feasibility Analysis
Product/ Service, Industry/ Target
Market, Organizational, Financial Feasibility Analysis
|
Minicase
Review: Think Gum
BIC:
Analysis
|
||||||||
|
7
|
26 Oct
29 Oct
|
Deepavali
MIDTERM CHALLENGE
29Oct
Perdana / 11 -12 Nov UNSRI
|
Historical
Melaka Challenge
Tg
Piai Challenge
|
||||||||
|
8
|
2 Nov
|
5.0 Entrepreneurial Business Model
Business Model, Revenue Model, Value
Proposition
|
Minicase
Review: Amie Street
Analysis
& Dev. of BM
i-Usahawan
|
||||||||
|
9
|
5-9 Nov
|
Mid-Term Break
|
|
||||||||
|
10
|
16 Nov
|
HARVARD BUSINESS SCHOOL
Case Study 2
|
HBS
Case Title: Netflix
MidTerm
Challenge Presentation
|
||||||||
|
|
|
PART 3 – TRANSFORMING
YOUR IDEA TO REALITY?
|
|||||||||
|
11
|
23 Nov
|
6.0 Entrepreneurial Strategy
Industry and Competitors Analysis –
Porter Competitive Forces and Strategy; Blue Ocean
|
Minicase
Review: BusinessAtoZ
Competitor
Analysis of
i-Usahawan
|
||||||||
|
12
|
30 Nov
|
7.0 Business Plan
Reasons for BP, Who Reads the BP,
Guideline, Outline of the BP, Presenting the BP
|
Minicase
Review: Group Table
Assignment2:
BPlan Dev of
i-Usahawan
Project
Presentation:
i-Usahawan module
|
||||||||
|
13
|
7 Dec
|
8.0 Entrepreneurial Finance
Funding Opportunities, Grants,
Competition
Bootstrapping, Elevator Pitch
|
Minicase
Review: BLMA Models
Class
Activity5:
Stock
Exchange
|
||||||||
|
14
|
14 Dec
|
9.0 Entrepreneurial Marketing
4Ps, Social Networks and
Entrepreneurs
|
Minicase
Review: Miss Misa
Profile of Usahawan Jaya
Presentation
|
||||||||
|
15
|
21 Dec
|
10.0 Business Ethics
|
Class
Activity6:
X-Y
Consortium
BIC:
Submission/Presentation
Assignment1: BPlan Submission
|
||||||||
|
16
|
28 Dec
|
Technopreneurship Awareness Programme (TAP)
·
Talk by Invited Speaker - IP
·
Funding Opportunities
·
Elevator Pitch Competition
·
Business Idea Competition
·
Product Exhibition
·
Booth
·
Technopreneurship Clinics
|
AJK:
Marketing
Funding/ Sponsor
Logistics
Protocol
Project
/ Interview Presentation (alt)
REVISION
- Debriefing
|
||||||||
|
17
|
29 Dec – 2 Jan
|
Study Week
|
|
||||||||
|
18
|
3 – 22 Jan
|
Final Exam
|
|
||||||||
